By: Lynn Oles & Lisa Hartsink

The Benefits of Staging


When you are selling your home, you are not only selling the property but also the feeling of comfort, homeliness and warmth associated with it. Staging a home contributes immensely to creating that feeling and making potential buyers fall in love with what they see. Remember, buyers need to be able to imagine themselves living there, and they can easier do so in a perfectly arranged setting. Staging has become a powerful tool for driving up the sale price. Staging simply means presenting your home in the best possible condition. It ranges from ordinary furniture rearrangement to a complete home makeover, which depends on how much staging your home requires.

Many sellers underestimate professional staging services and rely on DIY methods to improve the appearance of their home, not being fully aware of how much they could get out of their home if they’d agree to full-scale staging. Cleaning and decorating won’t be enough to reach the full potential of your home. Staging means more than that.

Professional staging might not be cheap, but the results it produces are simply amazing. In fact, sellers can expect not only to recover staging costs but also to sell way over asking, (sometimes it’s tens of thousands of dollars more). That’s what staging is about, and the other crucial benefit of staging is selling at record speed. Did you know that staged homes spend half the time on the market when compared to non-staged homes? When it comes to the sale price, staging can help you sell for up to 10% to 15% more than asking according to statistics.
What Does Staging Actually Include?
Some homes require only small readjustments and others a makeover, but in theory, staging includes all aspects of the home. It refers to all details: cleaning, decluttering, getting rid of odors, curb appeal and gardening, and even setting the right lighting and playing the right music.  Space optimization and a neatly organized home where everyone wants to live are the main goals.

It all starts with major repairs if any are needed. Stagers will also advise sellers to replace outdated appliances with new ones and update everything that’s broken in the home. Repainting all walls is almost mandatory to give the home a fresher look whereby pastel or white colors are used to make space appear bigger and to keep it neutral as not all buyers will be fans of strong colors. Decluttering is the next phase, and it means that all the things and belongings that don’t qualify for staging will have to go, especially personal items, like photos, CD collections, etc. A decluttered home looks more organized and more appealing. Cleaning is also an integral part of the process, and the home is supposed to look almost sterile. Maintaining cleanliness is expected until the home sells which sometimes can be challenging, but it’s worth the effort.

Usually, stagers opt for smaller pieces of furniture to make the rooms look bigger. The furniture should harmonize with the colors and décor items. Lighting shouldn’t be ignored either, and if the home doesn’t receive enough natural light, all lights and lamps should be on during home showings.

Curb appeal is the first thing buyers will see when they come to a home showing, and we all know that the first impression matters more than one would think. Boosting curb appeal also has several stages. Removing debris and landscaping is a good start, but most stagers will also recommend painting or replacing the front door, adding flowers, upgrading the sidewalk, adding more light, etc.

In staging, every detail matters, but also, every detail pays off. Looking to sell quickly and at a great price? Staging seems to be the right strategy for that.